Australian Cigarette Plain Packaging, Does it really put you off?

Its been a while since the Australian government changed cigarette packaging in Australia to plain green packaging with graphic warnings displayed on the front of them. An example of the plain packaging is shown below.

As you can see from the picture above this packaging has eliminated cigarettes brand's visual identity. Therefore leaves consumers no way of differentiating between cigarette brands other than price. The graphic images that take up three quarters of the front of the box create negative connotations associating smoking with cancer, blindness and even sick children.

But is this really putting people off? Well I am a non-smoker and I believe that because smoking is so addictive, people are going to continue to smoke regardless of the warning labels of cigarette. However the packaging does allow smoking to be portrayed as a more harmful and 'less cool' activity compared to the past.